When your town searches "near me," show up.
Local SEO is the work of getting your business into the map results when someone nearby searches for your trade — "plumber near me," "barber hamilton nj." Ghostly Gadgets does that work from Hamilton, NJ for businesses across Mercer County: a full Google Business Profile overhaul, baselined before and measured after. Most profiles are running at half strength — wrong categories, no services listed, stale photos — and the Local Search ghost fixes the machinery.
How it works
Baseline first
Before we touch anything, we record your current numbers — profile views, calls, direction requests, where you rank for your key searches. No baseline, no proof.
The full overhaul
Categories, services, attributes, photos, hours, Q&A, posts — plus a consistency check on how your name, address, and phone appear across the web.
Measured after
You get a plain-English report of what changed and why, and the before/after numbers as they move. Optional monthly tune-ups keep the profile fed.
What's included
- Complete Google Business Profile overhaul — categories, services, attributes, photos, hours
- Q&A seeded with the questions customers actually ask
- Name/address/phone consistency check across directories
- Website basics review: page titles, descriptions, and local schema markup
- Before/after metrics: views, calls, direction requests, ranking on your key searches
- Plain-English report of every change and why it matters
FAQ
Is this the same as running Google ads?
No — this is the free, organic side: the map pack and local results. Ads stop working the moment you stop paying; profile strength compounds.
How long until I see movement?
Some changes (correct categories, services) can move visibility within weeks; competitive searches take a few months. That's exactly why we baseline on day one — you'll see the line move, or you'll see that it didn't.
Do you need my Google password?
No. Google Business Profile supports manager access — you grant it from your account and can revoke it any time.
My business already shows up when I search it. Isn't that enough?
You searching your own name isn't the test — the test is a stranger searching "plumber near me" or "photographer hamilton nj" and finding you before your competitors. That's the search we optimize for.
What do you need from me to get started?
About an hour of your time: a 15-minute fit call, manager access to your Google Business Profile, and answers to a few questions about your services. The baseline goes in on day one; the overhaul usually wraps within the first two weeks.
Is there a contract or ongoing commitment?
The overhaul is a one-time project, and the monthly tune-ups are optional. Priced per shop — scoped on the fit call. Month-to-month, no long-term contracts. Every fix on your profile stays yours either way.
Search your trade + "near me." Who shows up?
If it isn't you, that's customers choosing someone else every single day. The fix is mostly mechanical — and we'll prove it moved with numbers.